Marketing and Demand Generation Specialist

Key Responsibilities:

1. Content Creation:
2. Develop engaging content for social media, blogs, newsletters, and marketing materials.
3. Collaborate on designing marketing collateral such as brochures, flyers, and videos.
4. Digital Marketing:
5. Manage and monitor social media accounts, schedule posts, and engage with followers.
6. Execute email marketing campaigns and update website content.
7. Lead Generation and Qualification:
8. Develop and execute strategies to generate high-quality leads from various sources (digital ads, SEO, content marketing, events, etc.).
9. Qualify leads based on predefined criteria (such as lead scoring).
10. Nurture leads through email marketing and automated workflows to move them through the sales funnel.

Skills and Qualifications:

1. Currently pursuing or recently completed a degree in Marketing, Business Development or a related field.
2. Strong communication and interpersonal skills.
3. Creative thinking and attention to detail.
4. Proficiency in social media platforms, digital marketing tools, and Microsoft Office Suite.
5. Ability to manage multiple tasks and work in a team environment.